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Unlocking the metaverse - the next big thing on the horizon for brand owners in 2022

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Bristows
Bristows

With the demand for access to the virtual world evidently increasing as a result of the COVID-19 pandemic, we take a look at these key questions:

  • What IP opportunities have been stirred up for brand owners?  
  • What IP protection needs to be bolstered?
  • How can brand owners leverage their IP rights?

For more information on the work we do, see our brands, designs & copyright expertise page.

Successful leverage in the Metaverse will allow brand owners the possibility of cross-promotional branding and collaboration to reach a wider audience than their usual demographic
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brands designs copyright, metaverse
Bristows
Bristows

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