1/25/2022 11:31:02 AM | less than a minute read

Unlocking the metaverse - the next big thing on the horizon for brand owners in 2022

Bristows

With the demand for access to the virtual world evidently increasing as a result of the COVID-19 pandemic, we take a look at these key questions:

What IP opportunities have been stirred up for brand owners?
What IP protection needs to be bolstered?
How can brand owners leverage their IP rights?

For more information on the work we do, see our brands, designs & copyright expertise page.

Successful leverage in the Metaverse will allow brand owners the possibility of cross-promotional branding and collaboration to reach a wider audience than their usual demographic

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