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Adtech agreements - key considerations

Adtech is everywhere. Whether you’re buying or selling media space, advertising online or are simply wondering what adtech is all about while you browse, you’ll have encountered adtech in your daily life. Episode seven of The Roadmap addresses some of the key considerations when negotiating adtech deals, such as:

  • data usage;
  • compliance issues; and
  • how to manage quality.

You can listen to the latest episode - and all other episodes of The Roadmap - here.

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Tags

adtech, advertising and marketing, data protection and privacy, it and digital