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Data protection in the metaverse

The metaverse offers a wealth of potential avenues for data collection and exploitation by platform providers. However, the scope and use of this data is dependent on data protection legislation and how it evolves in response to this new technology.

In the twelfth article in our series, we explore how data protection legislation will apply to the metaverse and how it may impact features of the metaverse including avatar creation, extended reality (XR) and platform interoperability.

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Tags

metaverse, advertising and marketing, adtech, data protection and privacy, interactive entertainment, technology