Bristows - Cease & Discuss: When your name is no longer yours: The Jo Malone case

Estée Lauder’s legal battle with perfumer Jo Malone CBE has sparked increased debate over the importance of intellectual property and ownership of personality rights, including ownership of your own name.

In this episode, Theresa Castle and Jessica des Landes explore the high-stakes dispute between Estée Lauder and Jo Malone CBE, and what this means for other creator-led brands and corporate acquisitions, by breaking down the conflict between contractual restrictions and an individual’s right to use their own name.  

Note: All information was correct at the time of recording.