Advertising in the metaverse

Whilst the metaverse may still be in its infancy, and although there isn’t yet widespread agreement on what the metaverse actually is or will become, at least a couple of things are clear. First, a range of businesses – from established tech giants to niche start-ups – are investing in immersive technology which blurs the boundaries between real life and a virtual reality world. Second, just as in the boring old world of conventional websites, the opportunities for commercial activity, and therefore advertising, in the metaverse are huge.

In the fifth article of our series, we explore how advertising could operate in the metaverse and the legal and regulatory issues that may arise.